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Hyundai and Kia Motors The Early Years and Product Development Kindle Edition

by Donald Southerton (Author) Format: Kindle Edition
3.3 3.3 out of 5 stars 45 ratings
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Hyundai and Kia Motors: The Early Years and Product Development by Donald G Southerton provides deep insights into the rise of the Korean car industry.

From the 1960s to early 2000s, political and economic forces impacted the growth and development of the South Korean carmakers, including Hyundai and Kia Motors. In addition, the brands at times partnered for technology with Ford, Mazda, and Mitsubishi, along with world class designers like Giorgetto Giugiaro. Expanding rapidly the Korean brands soon looked to new international markets, including the U.S.

Despite the failure of Kia Motors to survive the IMF Crisis, the merger with Hyundai led to integrated technology research, development, and manufacturing-- not to mention the economies of scale needed for the Korean automaker to compete globally with industry heavyweights such as Toyota, Ford, GM, and VW.

Car models discussed including the Kia’s Brisa, Pride, Sephia, Sportage, and Rio along with Hyundai’s Pony, Excel and Santa Fe.
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  1. Print length
    33 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    June 19, 2012
  5. File size
    638 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Not Enabled
  8. Enhanced typesetting
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Product details

  • ASIN ‏ : ‎ B008D3VJFG
  • Publisher ‏ : ‎ Bridging Culture Worldwide (June 19, 2012)
  • Publication date ‏ : ‎ June 19, 2012
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 638 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 33 pages
  • Customer Reviews:
    3.3 3.3 out of 5 stars 45 ratings

About the author

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Donald Southerton

Donald Southerton

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With a life-long interest in Korea and the rich culture of the country, Southerton has authored numerous publications with topics centering on the Korean auto industry, new urbanism, entrepreneurialism, and early U.S.-Korean business ventures.

His firm, Bridging Culture Worldwide, provides strategy, consulting, and training to Korea-based global businesses including long-time support of major western firms as well as most major Korean Groups and a number of innovative small and medium enterprises (SME).

Southerton has been a contributor to The Economist, Automotive News, the BBC, CNN Fortune, Korea Times, Yonhap, Korea Herald, tbs eFM, Wall Street Journal, and Forbes. He frequently also posts as a guest columnist in Branding in Asia and Haps Busan, as well as in a number of popular influencer blogs and social media.

 

Customer reviews

3.3 out of 5 stars
3.3 out of 5
45 global ratings

Top reviews from the United States

Amazon Customer
4.0 out of 5 stars View of others
Reviewed in the United States on December 21, 2012
Verified Purchase
This is interesting to read, it is not one that you would pick up and not be able to put back down. The history of the early years of Hyundai and Kia the struggles to evolve into something that is exceptional to the end user.
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Darryl Skelton
3.0 out of 5 stars Good info
Reviewed in the United States on December 20, 2012
Verified Purchase
I have always wanted to know the story of how Hyundai, Kia, and the other Korean automakers came about and I found it in this book..I was hoping for a little more dirt and insider info. kind of left feeling a little propaganda like.
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westcoastcop
5.0 out of 5 stars Since I bought a new 2013 KIA Soul...I wanted to find out more about the Company...so I read this book on Hyundai/KIA.
Reviewed in the United States on September 18, 2013
Verified Purchase
Hyundai bought KIA a few years ago when KIA was not doing well. Now Hyundai and KIA are ran as completely different companies, yet share chassis and some parts..yet different and seperate designers, sales and engineering departments.

Now I understand the company culture and why they are the fastest growing Automobile company in the World! Since then, we bought 2 more KIA's..a Forte and a Sorento. My Daughter bought a new Sportage SUV last month.The rise in KIA's sales occured when KIA hired Peter Schreyer...who was the Designer for VW Audi...with some pretty impressive car designs under his belt...to design cars for KIA. KIA already had a good reputation for quality and reliability..but their cars were rathr plain looking. The transformation that occured at KIA with the looks and style of their cars...as well and the already great quality quickly grew KIA sales tremendousily.

Peter is now the President of KIA, as a reward for his dedication and hard work...and the growtn of KIA into a Globally recognised auto manufacturer. And as proof, our Soul and our Sportage were just named the best in initial quality in their class this month! Lowest number of initial issues/problems in their class.

KIA/Hyundai deserves the recognition, they earned it the hard way...by working hard to achieve it!
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Yuma Bob
2.0 out of 5 stars Interesting
Reviewed in the United States on October 21, 2012
Verified Purchase
Having been past the impressive new KIA plant in West Point GA. It got me interested in how KIA started. Two years ago I purchased a KIA
that was manufactuered at the GA. Plant, It now has 55,000 miles on it. And all very troublefree. The book helped justify my purchase. I would have liked to see more detail about KIA' growth here in the States

Silver Bob
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ohonespectra
4.0 out of 5 stars learning 'bout my ride
Reviewed in the United States on October 29, 2012
Verified Purchase
I have owned 2 Kia Spectras and worked for a Kia dealership as a salesman. I like the information this ebook provides about the company I have chosen to produce the cars I intend to drive.
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Amazon Customer
1.0 out of 5 stars One Star
Reviewed in the United States on June 20, 2016
Verified Purchase
Wikipedia level.
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Larry from Scotland.
3.0 out of 5 stars Short but infomative.
Reviewed in the United States on April 4, 2014
Verified Purchase
It's a short and informative book, there is not a lot of detail to it. I wouldn't pay too much for it if it's not free at the time like mine was.
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Charmaine
4.0 out of 5 stars Four Stars
Reviewed in the United States on August 29, 2014
Verified Purchase
Interesting reading A good book giving pertinent info with regards to both manufacturers
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Top reviews from other countries

Keith Thomas
1.0 out of 5 stars Brief and a glorified booklet a rip off
Reviewed in the United Kingdom on March 21, 2013
Verified Purchase
I purchased this item thinking it was a decent sized book. What turned up was a booklet that this thin and not much in it. I am now returning it for a refund charged 11.45 it is worth no more than £2.00
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