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Stig Poulsen
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How to win a campaign or election: This book shows you how to make excellent campaigns. Kindle Edition

by Stig Poulsen (Author) Format: Kindle Edition
4.1 4.1 out of 5 stars 16 ratings
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Get a lot of supporters. Slice them into segments. Analyze your data. Write compelling texts. Test your messages and visuals. Use Facebook, emails, WhatsApp, other social media and Google Ads to communicate. Persuade people. Get some feedback - and start all over again. This book explains the basic framework of contemporary best practice campaigning in an easy and practical way. It tells you what tools to use and how to apply them succesfully - if you really want to win a campaign or election.
Includes list of other relevant books to read if you want to dig deeper.
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  1. Print length
    53 pages
  2. Language
    English
  3. Publication date
    March 18, 2018
  4. File size
    1.8 MB
  5. Page Flip
    Enabled
  6. Word Wise
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  7. Enhanced typesetting
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  8. See all details
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Product details

  • ASIN ‏ : ‎ B07BK82QM9
  • Publication date ‏ : ‎ March 18, 2018
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1.8 MB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 53 pages
  • Customer Reviews:
    4.1 4.1 out of 5 stars 16 ratings

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Stig Poulsen

Stig Poulsen

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4.1 out of 5 stars
16 global ratings

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Top reviews from the United States

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  • Jorge Perez
    5.0 out of 5 stars Solid Foundation
    Reviewed in the United States on October 7, 2019
    Verified Purchase
    I have read a ton of these campaign books and this one is very solid in it’s laying out of hallmark industry practices then anyone can read and apply immediately
    One person found this helpful
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  • Hamed A E Abbas
    4.0 out of 5 stars Informative Book
    Reviewed in the United States on March 24, 2024
    Verified Purchase
    Easy to read and understanding, direct information and guidance to lead successful campaigns.
    I will use those techniques and methodologies in Kuwait elections
    Thank you Stig
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  • CM
    5.0 out of 5 stars Good for any marketeer
    Reviewed in the United States on October 26, 2019
    Verified Purchase
    Excellent summary of Cambridge Analytica style
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  • Alberto Timoteo - Perú
    4.0 out of 5 stars Buen Inicio
    Reviewed in the United States on January 8, 2021
    Verified Purchase
    Aunque no es un "roadmap", es un libro que brinda lineamientos válidos e importantes para aquellos que desean conocer cómo es un proyecto de elección de alguna autoridad en la comunidad. Le da espacio a las herramientas digitales y cómo se adaptan a las necesidades actuales de comunicacion
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Top reviews from other countries

  • Eduardo
    4.0 out of 5 stars Pretty basic but insightful
    Reviewed in Brazil on August 1, 2018
    Verified Purchase
    To be fair: I'm new to the world of campaigning so this book made a lot of stuff clear for me. It mentions some great tools and points to observe in a campaign. I believe this book is a great start for those who need some knowledge but don't have much time to go deep on readings and studies.
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