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The Dip: A Little Book That Teaches You When to Quit (and When to Stick) Kindle Edition
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A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
- LanguageEnglish
- PublisherPortfolio
- Publication dateMay 10, 2007
- Reading age18 years and up
- File size844 KB
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Editorial Reviews
From Publishers Weekly
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
Review
"Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons."—Chris Anderson, author of The Long Tail
About the Author
Product details
- ASIN : B000QCSA54
- Publisher : Portfolio (May 10, 2007)
- Publication date : May 10, 2007
- Language : English
- File size : 844 KB
- Text-to-Speech : Enabled
- Screen Reader : Supported
- Enhanced typesetting : Enabled
- X-Ray : Enabled
- Word Wise : Enabled
- Print length : 97 pages
- Page numbers source ISBN : 1591841666
- Best Sellers Rank: #3,459 in Kindle Store (See Top 100 in Kindle Store)
- Customer Reviews:
About the author
Seth Godin is the author of 20 international bestsellers that have been translated into over 38 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.
He worked as a year as the volunteer founding editor of The Carbon Almanac, and his recent bestsellers also include The Practice and This is Marketing.
He's a recent inductee to the Marketing Hall of Fame, and also a member of the Direct Marketing Hall of Fame and (go figure), the Guerrilla Marketing Hall of Fame.
His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.
His book Linchpin came out in 2008 and was the fastest-selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.
In addition to his writing and speaking, Seth was founder and CEO of Squidoo.com,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.
He's known as a pioneer in online education, and was the founder of the altMBA.
You can find every single possible detail that anyone could ever want to know at sethgodin.com
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Learn more how customers reviews work on AmazonCustomers say
Customers find the book easy to read and well-written. They appreciate the insightful advice and useful guidance in it. Many find it a quick, concise read that provides good value for money.
AI-generated from the text of customer reviews
Customers find the book easy to read and engaging. They say it's a clever and quick read that guides them through the business world. The author is described as excellent and the book provides a good framework.
"I found this book interesting, and helpful, but it was simplistic for those who need more depth in how to either move on--or never give up, in..." Read more
"A short read, but a very powerful read. Anything by Seth Godin has always turned out to be a treasure and in some aspect a life changer for me...." Read more
"This book is quite engaging and helps one to see many different angles of a matter to evaluate whether or not it is time to quit...." Read more
"...Overall a good book that is short and easy to read and provides a good framework for making personal and professional decisions." Read more
Customers appreciate the book's insights and useful guidance. They find the concept good and the book concise, motivating, and a valuable resource.
"I found this book interesting, and helpful, but it was simplistic for those who need more depth in how to either move on--or never give up, in..." Read more
"This book is quite engaging and helps one to see many different angles of a matter to evaluate whether or not it is time to quit...." Read more
"...Overall a good book that is short and easy to read and provides a good framework for making personal and professional decisions." Read more
"...And this small book contains big ideas, ones I don't recall ever seeing before Seth Godin had the insights and courage to present...." Read more
Customers appreciate the book's conciseness. They find it enjoyable and worth reading, describing it as a smart and compact package that provides everything needed.
"...Overall a good book that is short and easy to read and provides a good framework for making personal and professional decisions." Read more
"...In a smart and small package, Godin's The Dip lays out everything you need to understand about dips: How to identify the times that it's best to..." Read more
"...This is a relatively short, to the point book...." Read more
"...The length was perfect to keep my attention and provide me with the kick in the pants I needed...." Read more
Customers find the book provides good value for money. It's easy to read and understand, saving time and money.
"...the book wasn't expensive and it doesn't take too much of your time to finish, so there isn't much lost in reading the book, but i've read other..." Read more
"Seth Godin is an excellent author. The book is priced right and was delivered as promised." Read more
"...Interesting concept but not worth the even short investment, in my opinion." Read more
"...This is it and it is immensely valuable to me and my business...." Read more
Customers find the book relatable and straightforward. They appreciate the author's integration of stories to make a single point. The style is honest and insightful, making it easy to remember the lessons.
"...With great examples and straight to the point chapters, The Dip helped me translate Seth's ideas directly to my own life with ease...." Read more
"...and because it's so singular in the topic, it's not hard to remember the lessons." Read more
"This book is so inspiring to read, and very true to life. The dip is what separates great success from giving up and mild exposure...." Read more
"Good read, short but thought provoking and immediately relatable to your day to day.. will recommend it to anyone who want to set a focused course" Read more
Customers have differing views on the book's ideas. Some find the author's voice direct and thought-provoking, offering a cogent response to failure. Others feel the ideas are simplistic, overextended, and full of catchphrases. They also mention that the book is verbose and thin on content.
"...Also, I was put off by the book's voice and style. The author uses a lot of hyperbole, along the lines of: if you're not number one, then you fail!..." Read more
"...Seth is a very good writer and communicator, but this book added zero to my life...." Read more
"...At some points the ideas were circulating over and over again and sometimes even felt contradictory to each other...." Read more
"...I’m pretty disappointed I spent real money on a collection of shallow ideas being passed off as a real book." Read more
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This would be a great book to learn in say--middle school when it would do you some serious good while making your way through the rigors of an education. Schools mostly teach us to get slough it out for the grade no matter what--which can be good in school, but a disaster when you're sticking with a dead-end job for the health insurance. And horrible to wake up retired with all of your passion spent someone else's dream.
Godin talked about the Dip keeping out the weak-willed so that those who make it are rewarded because of their scarcity. Good words.
Godin talks about how a person would have to give up a decade of their life to their goal--without the distractions of a 'balanced' life. You can't have it all unless you've convinced someone else to give up their dreams to help them realize yours. That role was once relegated to wives, who raised children allowing husbands to dedicate themselves to their job/passion unhindered by the daily druggery of life.
The Dip reminds me of Jospeh Campbell's work, The Hero's Journey. At each door of the journey, the hero must walk through a door guarded by a guardian who embodies what the hero fears most of all. It's all about working through your fears--including the dark night of the soul--in order to finish the journey. The Dip appears to the 'dark night of the soul', your deepest fear, and it's the reason most people prefer to settle, because what's inside of us is the scariest journey of all.
Seth Godin takes on the topic of quitting and places the whole idea into a whole new perspective. There is always talk about failure and quitting on social media and in particular education. This book challenges many of the common ideas often discussed. Here are some of the key ideas that stood out to me in no particular order that will hopefully inspire you to read the book for yourself and provide some ideas for you to think about.
1. Never quitting is bad advice. Right from the start he argues one of the most common ideas quoted time and time again. He says that the quote from Vince Lombardi, “Quitters never win and winners never quit.” is bad advice. Instead he claims that winners “quit all the time. They just quit the right stuff at the right time.”
2. Zipf’s Law – This law is mentioned in the book so I had to look it up on wikipedia. I am instantly fascinated by this concept where we basically love winners. Not just winners, but the whole idea that frequency is key. When something wins it usually wins big. Think about the popular records, box office, tv shows, books, etc. The top of the top sell more than anyone else. You could be 2nd or third, but end up way behind. Now that I aware of this law I start to notice it time and time again.
3. Well Rounded is Bad Advice – Anytime education is challenged my ears perk up. Seth states, “Just about everything you learned in school about life is wrong, but the wrongest thing might very well be this: Being well rounded is the secret to success.” I have to agree 100%. I shared this graphic a few posts back and also here specifically about this topic so reading this book after further cemented my beliefs.
Who are You-
4. The Cul-De-Sac
I love this thought. I really do. And I think it is the state of education. Basically it means a “situation where you work and you work and nothing much changes. It doesn’t get a lot better, it doesn’t get a lot worse. It just is.” Not only is this happening in education, but it happens in our own personal lives. This idea seems so simple and yet I keep going back to it. I think it goes much deeper once you move past the surface of simply a definition. Sometimes we have to get on the highway….(my new idea developing from this neighborhood metaphor)
5. I think that the reason many live in a cul-de-sac is because it is easy to be mediocre. It is easy to blend in. Quitting is hard because you must admit that you are not number one. This is tough for many of us. We don’t like to admit these type of things so we will continue to do things just so we are not quitters. Our society has pushed our thinking to believe that quitting is bad.
6. The key to quitting is understanding The Dip. We must learn when to quit. We don’t want to quit at the wrong time. We have to realize that the systems in place want us to quit. They operate on us quitting. If we can push past the dip and not quit, then we hit the results of being number one. We breakthrough and hit new levels of success that cannot we believe we can achieve. What is the dip? Well, read the book!
7. The one idea that makes sense, but I struggle with agreeing with is if we are going to quit we must quit before we start. If we cannot be the best in the world he suggests we don’t even try. I don’t know how I feel about that. I think we have to shoot for the stars sometimes. Perhaps I must define what it means to be the best in the world. Does this mean I must be an Olympian in running? No, I think he is going after something much grander in concept, but it is important to at least think about the message. When thinking about quitting we have to think about…….
8. Two Choices – Don’t be average. If you find yourself being average you must make a decision. Either you quit or be exceptional. “Average is for losers”. This is a tough pill to swallow, but a necessary one. I think about my life and things that I want to fix. If I quit the things that are just average in my life due to average work and commitment I could really push some elements to be exceptional by freeing up time and energy spent on doing things average in my life in the cul-de-sac. This idea is one that has hit home with me and is really forcing me to think through things deeply.
Those are just a few ideas that really stood out to me when I finished the book. I have many more passages highlighted, but if I shared everything then what would be the point to read the book? This book packs a lot in 80 pages, but that is what Seth Godin does.
If you are interested in his other books here are the others I have read and recommend.
My favorite book of his so far. I have read this one many times! Tribes: We Need You to Lead Us by Seth Godin http://amzn.to/1IxiiLK
Oh man, this one is so good also! Purple Cow by Seth Godin http://amzn.to/1IxilYa
Poke the Box by Seth Godin http://amzn.to/1JFluKL