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Michael Masterson
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Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) Kindle Edition

by Mike Palmer (Author), Michael Masterson (Author) Format: Kindle Edition
4.5 4.5 out of 5 stars 237 ratings
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Back in the "old days" of direct marketing, producing copy was a long, painstaking ordeal. What's more, training a copywriter to write good copy was just as slow... often taking two to four years and generating lots of hurt feelings.

Copy Logic! The New Science of Producing Breakthrough Copy (Without Criticism) eliminates both of these problems. It is far and away the best -- and fastest -- way to improve copy... and cut a copywriter's learning curve in half.

In this book, direct-marketing expert Michael Masterson and master copywriter Mike Palmer reveal their methodical, step-by-step process for turning "B-level" copy into control beating "A-level" copy in just 24 hours.

This is the exact process that was directly responsible for helping one company boost its revenues into the $300-million-a-year range (while creating six-figure incomes for many of its copywriters).

Needless to say, Copy Logic! works.

Simply follow Masterson and Palmer's clearly outlined steps and detailed examples, and you can't help bu come out with significantly stronger copy.

Whether you're a business owner, marketing director, copy chief, or copywriter, Copy Logic! will help you produce bigger winners, more often.
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    134 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    September 1, 2009
  5. File size
    1063 KB
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Product details

  • ASIN ‏ : ‎ B0085N4ACS
  • Publisher ‏ : ‎ American Writers & Artists, Inc. (September 1, 2009)
  • Publication date ‏ : ‎ September 1, 2009
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1063 KB
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 134 pages
  • Customer Reviews:
    4.5 4.5 out of 5 stars 237 ratings

About the author

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Michael Masterson

Michael Masterson

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MICHAEL MASTERSON has developed a loyal following through his writings in Early to Rise (ww.earlytorise.com), an e-newsletter published by Agora, Inc. that mentors hundreds of thousands of success-oriented individuals to help them achieve their financial goals.

Masterson has been making money for himself and others for almost four decades. At one time or another, he's owned and run multi-million dollar companies that were public/private, onshore/overseas, local/international, service-/product-oriented, retail/wholesale/direct mail, and even profit/not-for-profit.

Masterson is the author of the Wall Street Journal bestsellers Automatic Wealth: The Six Steps to Financial Independence; Automatic Wealth for Grads... and Anyone Else Just Starting Out; Power and Persuasion: How to Command Success in Business and Your Personal Life (all published by John Wiley & Sons); and Confessions of a Self-Made Millionaire. His next book, Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire (John Wiley & Sons) will hit bookshelves in October of 2006.

Customer reviews

4.5 out of 5 stars
4.5 out of 5
237 global ratings

Top reviews from the United States

Amazon Customer
5.0 out of 5 stars A quick read that changed the way I write, review and edit
Reviewed in the United States on March 10, 2016
Verified Purchase
I am a relatively new copywriter, and last month I landed my first sales page gig. I had written and re-written the entire thing, and was on course to re-write again when Copy Logic was recommended to me. Well, not to me personally, Mr. and Mrs. Altucher raved about the book on their podcast.

I downloaded the book, read it in two sittings, and then re-read what I had written for the sales page I was working on. It was like I was seeing with new eyes. And using the Copy Logic method, I was able to take what I had written and improve it greatly -- even though I was doing so by myself and didn't have a 6 person peer review panel like the book recommends. This book is still very applicable even if you're a solo freelance copywriter like me.

Even though this book is outlining a system for reviewing and improving copy (without criticism), I still found it very helpful when actually writing copy. It helped me get a better understanding of what a reader is experiencing while reading a sales letter, what will give them reason to stop reading, and what you can do creatively to keep them reading all the way to the end. I will be revisiting Copy Logic very soon and taking notes. Highest recommendation!
10 people found this helpful
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Izzy
5.0 out of 5 stars A few things to consider before publishing copy
Reviewed in the United States on August 22, 2017
Verified Purchase
In a conversation with the guy who got me into marketing I referred to myself as his copy cub. He swiftly shot down that idea. He said copy cub undergo intense verbal brutalization. He said it makes you want to quit. But if you last, you'll come out a polished copy writer.

The thought of going through that to learn copy writing was a big turn off. I continued to read and practice my writing without the abuse.

It's nice to come across a book that condemns this process and offers a constructive system to tighten up your copy.

The CUB check and the 4 pillars of breakthrough copy work great as last minute filters to juxtapose your copy against before publishing. Great book to reference.

I'll be taking AWAI's copy writing course in the near future.
10 people found this helpful
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Susan C
4.0 out of 5 stars Love all his stuff
Reviewed in the United States on January 11, 2013
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Just wanted to give this book a little shout out because it has helped me really improve my sales writing. The technique suggested in this book where you have your peers review your copy has actually been very helpful. I've read my share of sales and copywriting books and I've never seen a suggestion like that before. I am looking forward to seeing how using this info will effect my customers' actions.
One person found this helpful
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Lee Ann Price
5.0 out of 5 stars Warning: This book will Improve your sales copy in less than two hours. Don't read it at your own financial peril...
Reviewed in the United States on June 8, 2016
Verified Purchase
Thank you Michael Masterson for creating an easy to use system I can use to make my sales copy ring up more sales.

What I love about this information:

1. It's written in an easy to understand manner. And Masterson provides plenty of examples that help you grasp the coverts.

2. All the training is based on real world sales copy. There is no filler or fluff.

3. The strategies are easy to implement.

I love it when I can learn new techniques that will benefit my business quickly. That's the ultimate leverage.

I don't give five stars lightly.

My sales copy will never be the same now that I've read this book.

What about yours?

Get the book today and put it to the test.
3 people found this helpful
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Ray Edwards
5.0 out of 5 stars More Profitable Copy, Guaranteed
Reviewed in the United States on May 14, 2013
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This simple book lays out a system for improving the results you get from your sales copy. And copywriters will love it.

When this book was first recommended to me, I was skeptical. It sounded like a book about how to critique copy. I have written lots of copy for clients, and endured many "critique" sessions. Usually, those critique sessions result in weaker copy. They are often a vehicle to stroke the client's ego. Rarely do they result in better sales copy.

This book is different. It lays out a step-by-step, easy-to-follow system for improving your sales copy that is both humane and effective. And nobody gets their ego wounded or inflated. Every piece of copy I turn out from now on will go through the Copy Logic system. It just makes sense. And you can't argue with the million-dollar results it has produced.
15 people found this helpful
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jane gardner
3.0 out of 5 stars For Copywriters only
Reviewed in the United States on March 17, 2014
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I bought this thinking it would give general advice and examples for people who want to improve their copywriting skills. However, this is actually a book for professional copywriters working in companies ; process of peer review and critiqueing by others , for example in a company. For someone on their own learning copywriting this book is not for them.
Love Michael Mastersons book Great Leads though =everyone should own it who is in business.
15 people found this helpful
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Dan
5.0 out of 5 stars for the best results. It's a fantastic resource for any group ...
Reviewed in the United States on November 19, 2015
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I've always wondered about the most effective methods for editing copy. This book has them. And not just theories ideas, this book is filled with the 'secrets' used by writers for Agora!

Palmer and Masterson explain the real methods used to edit copy the most effective way possible, for the best results. It's a fantastic resource for any group of copywriters to help each other get the message to market the quickest and most effective.
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DAVID TOMEN
5.0 out of 5 stars If you want to write for the big boys ...
Reviewed in the United States on October 28, 2014
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If you want to play with the big boys and write to beat controls, this book is must reading. These are the methods used by copywriters in the big financial and health publishing houses. If you're an average day-to-day writer working for the local mom & pop shop you should probably skip it.
5 people found this helpful
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Top reviews from other countries

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Cliente Kindle
5.0 out of 5 stars Livro essencial para revisar copies e torná-la nivel AAA+
Reviewed in Brazil on March 4, 2019
Verified Purchase
Recomendo a todo mundo que busque copywriters na equipe. É incrível como 3 simples processos de revisão podem fazer diferença no seu negócio.
Copies: exijam que o método deste livro seja implementado em qualquer lugar que vcs trabalhem. Seus chefes irão agradecer depois.
One person found this helpful
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Kindle Customer
5.0 out of 5 stars Excellent read with great info
Reviewed in Canada on May 20, 2019
Verified Purchase
I love this book. It's written in copy format, so you'll never get bored or put it down. It's easy to read in 1-2 sessions and you'll learn a lot of great information about peer review copywriting, what feedback to ask for, CUB copy reviews, the 4 pillars. I highly recommend this book to anyone with an interest in copywriting, or anyone involved at all in critiquing copy for revisions.
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Paul Simister
4.0 out of 5 stars Good for professional copywriters, not so relevant for others
Reviewed in the United Kingdom on October 25, 2018
Verified Purchase
This is an interesting book which introduces ways to review draft copy.

The traditional approach is based on criticism. The headline is no good, the lead is weak, the guarantee is too waffly. .. all of which puts the copywriters on the defensive and doesn't really point to improvements, just to areas if weakness.

The book outlines methods which improve the copy, changing words in a headline, perhaps changing the entire headline etc.

The first is a peer review in 30 minutes, used in businesses including Agora to strengthen their copy. It requires a small group to assess the headline and lead, first to make sure it's good enough to qualify for the process and then to strengthen through positive suggestions which the group votes on.

The second is CUB Critique, a check to make sure the copy isn't confusing, unbelievable or boring. This is designed to keep the reader going through to the end of the copy.

The third technique is the four legged stool test. Copy should have a big idea, a substantial promise with supporting claims, ample proof and evidence of credibility.

The vast majority of examples of copy have come from the financial industry. This makes it valuable if you write for that niche, more difficult to appreciate if you have little affinity with financial services.

I understand why this book gets five star reviews. It's focus on a process after the draft copy is written means it is different from nearly all of the other copywriting books I've read and reviewed.

Something is holding me back from adding the the final star for another five star review. I bought it in 2014 and I've only finished reading it in late October 2018. A clear indication it hasn't gripped me despite the wise advice given.

I think part of the problem is the book is more suited to professional copywriters either in a direct marketing organisation or part of a mastermind or similar support group of copywriters. That's not me.

Paul Simister, business coach
3 people found this helpful
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2.0 out of 5 stars Maybe the one you're not looking for
Reviewed in Italy on July 15, 2017
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Albeit a pleasant read, this book is really focused on how to bring sales from long letters home.
The first part is highly valuable if you have plenty of time to run validation meetings of your email subject lines and heads, and you're really looking for a way to add some positive structure to those meetings.
Other than that, you probably want to look for some other good copywriting book.
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hayden
5.0 out of 5 stars Golden Nuggest
Reviewed in Australia on February 25, 2019
Verified Purchase
Some really advanced, and really obvious (yet overlooked) stuff by Michael here. Really enjoyed the read and look forward to reading more from Mr Masterson.
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