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Stan Phelps
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What's Your Golden Goldfish: The Vital Few: All Customers and Employees Are Not Created Equal Kindle Edition

by Stan Phelps (Author) Format: Kindle Edition
4.4 4.4 out of 5 stars 19 ratings
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What’s Your Golden Goldfish is based on the simple premise that all customers and employees are not created equal. For most businesses, 80% of profitability is driven by the top 20% of customers and employees. These are simply your "Vital Few." The book focuses on 9 different ways to do the "little extras" to promote customer advocacy and drive employee engagement with these key stakeholders.
The Golden Goldfish is the third book in the goldfish trilogy. The first book was an Amazon Best Seller entitled, What’s Your Purple Goldfish. Purple focused on customers. The second book, What's Your Green Goldfish focused on employees. The trilogy of books are based on crowd sourcing projects that drew over 2,200 examples.
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  1. Print length
    198 pages
  2. Language
    English
  3. Sticky notes
    On Kindle Scribe
  4. Publication date
    April 25, 2014
  5. File size
    1549 KB
  6. Page Flip
    Enabled
  7. Word Wise
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  8. Enhanced typesetting
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Editorial Reviews

About the Author

Stan Phelps has a unique perspective on customer experience and employee engagement based on over 20 years of brand and agency experience. After completing his JD/MBA at Villanova, Stan progressed through sales and marketing roles around the world at IMG, adidas, PGA Worldwide Exhibitions and Synergy. Now he is the Chief Measurement Officer of 9 INCH MARKETING, a consultancy that inspires leaders to think differently about marketing. Founded in 2012, 9 INCH helps businesses become talkable by design. Implementing programs that drive differentiation, reinforce culture, increase retention and promote positive word of mouth. Stan, his wife Jennifer and two boys Thomas and James live in the heart of the triangle in Cary, North Carolina.

Product details

  • ASIN ‏ : ‎ B00JYD84GQ
  • Publisher ‏ : ‎ 9 INCH marketing; 1st edition (April 25, 2014)
  • Publication date ‏ : ‎ April 25, 2014
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 1549 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Text-to-Speech ‏ : ‎ Enabled
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Sticky notes ‏ : ‎ On Kindle Scribe
  • Print length ‏ : ‎ 198 pages
  • Page numbers source ISBN ‏ : ‎ 0984983821
  • Customer Reviews:
    4.4 4.4 out of 5 stars 19 ratings

About the author

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Stan Phelps

Stan Phelps

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Stan Phelps is a TEDx speaker, Forbes contributor, and Certified Speaking Professional based in Cary, North Carolina. As the founder of StanPhelpsSpeaks.com, he inspires leaders to think differently about their most important stakeholders. Stan’s keynotes, workshops, and Goldfish Tank programs focus on the value of customer experience as a competitive differentiator and the importance of employee engagement in building a strong corporate culture.

He has spoken at over 600 events in 19 countries (US, Canada, UK, Spain, Ecuador, Peru, The Netherlands, Japan, Russia, France, Germany, Australia, Bahrain, Malaysia, Israel, Singapore, Mexico, The Philippines, and Sweden) for Fortune 500 brands such as IBM, Target, ESPN, UPS, Ricoh, GSK, Tesco, and Citi.

Stan challenges brands to explore new opportunities, showing them how to be more successful in tomorrow's changing world. Working with clients to create keynotes and workshops that are memorable, meaningful, and on-brand.

He is the author of the Goldfish Series of books...

Purple Goldfish 2.0

Green Goldfish 2.0

Golden Goldfish

Blue Goldfish

Purple Goldfish Service Edition

Red Goldfish

Pink Goldfish 2.0

Purple Goldfish Franchise Edition

Yellow Goldfish

Gray Goldfish

Red Goldfish Nonprofit Edition

Diamond Goldfish

Silver Goldfish

Red Goldfish Promo Edition

Black Goldfish

...and one fun book:

Bar Tricks, Bad Jokes And Even Worse Stories: 101 Bar Tricks, Riddles, Jokes and Stories

Prior to focusing on speaking, Stan held leadership positions at IMG, adidas, and the PGA of America. He also spent seven years as Chief Solutions Officer at Synergy, an award-winning experiential marketing agency. At Synergy, he helped create larger than life brand experiences for brands such as KFC, M&M's, Starbucks and organizations such as NASCAR, MLS, and the USTA.

Stan received his BS in Marketing and Human Resources from Marist College, a JD/MBA from Villanova University, and a certificate for Achieving Breakthrough Service from Harvard Business School. He is a Past-President of the AMA Triangle, a 700+ member chapter of the American Marketing Association and NSA Carolinas Carolina Chapter. Stan lives in Cary, North Carolina with his wife Jennifer and two boys Thomas & James.

He can be reached at stan@purplegoldfish.com or +1.919.360.4702

Customer reviews

4.4 out of 5 stars
4.4 out of 5
19 global ratings

Top reviews from the United States

Adam
5.0 out of 5 stars Pure Gold!
Reviewed in the United States on February 22, 2015
Verified Purchase
Stan Phelps’ third book in his goldfish trilogy is pure gold. In What’s Your Purple Goldfish, Phelps presented inspiring examples of companies doing extras for customers. In What’s Your Green Goldfish, Phelps showed how companies were making a cultural impact by doing extras for employees. In What’s Your Golden Goldfish, Phelps takes the inspirational messaging from his previous books and shows how to use them to focus on your most important and most rewarding customers and employees.

This book is about creating great customer and cultural experiences efficiently and effectively. It delves deeper than Phelps’ previous works into both how to execute these concepts and why you should. In fact, the chapter entitled Follow Up should be required reading for every small business owner

If you are a fan of the Pareto Principle (80/20 rule) and want concrete examples and scalable ideas for making sure that your best customers and team members stay your best, What’s Your Golden Goldfish is just the “little extra” you need.
One person found this helpful
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Amy Linderman
3.0 out of 5 stars Three Stars
Reviewed in the United States on May 30, 2016
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All three books are pretty much the same.
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Kindle Customer
5.0 out of 5 stars Awesome
Reviewed in the United States on May 3, 2014
Verified Purchase
Great book, also gives brief overview of green and purple goldfish books, very useful book for any business owners or manager (especially managers). Should be required reading for bosses.
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Brian Kay
5.0 out of 5 stars Great item, good price and quick
Reviewed in the United States on June 4, 2015
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Great item , good price and quick shipping
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Mimi Dale
5.0 out of 5 stars Five Stars
Reviewed in the United States on June 29, 2014
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Great book for company growth
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HarlemShake
3.0 out of 5 stars Three Stars
Reviewed in the United States on November 5, 2014
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Not too shabby
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Jay Weaver
5.0 out of 5 stars Five Stars
Reviewed in the United States on July 15, 2014
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Enjoyed reading it.
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Drew McLellan
5.0 out of 5 stars Want more money, referrals and word of mouth? Read this book!
Reviewed in the United States on July 20, 2014
You've heard it before -- the top 20% of your customers, your very best customers, account for 80% of your profitability and referrals. We intellectually know that and yet our behavior sure doesn't show it.

We spend all kinds of dollars, time, energy and worry chasing after new customers and after someone starts to buy, the typical business sort of forgets all about them. Much like people's dating patterns -- there's a lot of wooing that goes on before the wedding but after the "I do's" get said, the florist goes broke.

Our poor best customers get the same treatment from us and that needs to stop. We need to shift a portion of our marketing focus away from prospects and invest even more in our best customers -- the ones who have already proven that they'll sing our praises, buy more and more and bring their friends along for the ride.

Fortunately, Stan Phelps has written a book to help us all do just that. This book, What's Your Golden Goldfish, is the third book in a trilogy of marketing books that are all built around over 2,200 crowdsourced examples of real life marketing smarts.

This particular book shares over 100 examples of what leading brands like Starbucks, Doubletree, Enterprise Rent-A-Car and Virgin Atlantic are doing differently to cater to their best customers and earn even more of their business and loyalty.

The book showcases nine different ways to let your best customers (and employees) know how much you value them. By doing those little extras, you will make your company even stronger. You will differentiate yourself even more from your competitors, you'll keep both your best customers and employees longer so they contribute to your success and with every little extra, you will create more word of mouth buzz.

The entire series of books is all built around the idea of lagniappe which is a creole word for "a little something extra." In this edition -- Stan helps his readers explore how organizations large and small can do a little something extra for their most loyal customers and employees.

You'll love the storytelling but make sure you have a pen and paper handy because this book is going to spark so many ideas that you'll never remember them all. And as you implement them -- your best customers will reward you with even more buzz, money and referrals.

Sounds like it is going to work out well for everyone, doesn't it?
One person found this helpful
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Top reviews from other countries

Alison Smith
5.0 out of 5 stars Another great book from Stan
Reviewed in the United Kingdom on June 3, 2014
Verified Purchase
I've been following Stan's Goldfish principles for more than a year now and his ideas have influenced the way we work together and have made a real positive difference to the way we handle our customers. An easy to follow, logical approach to marketing your business and retaining a happy team. Highly recommended.
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